There have been many arguments against SOPA (Stop Online Piracy Act) and PIPA (PROTECT IP Act), based on the fact that they will negatively impact innovation across the Internet. What the heck is SOPA / PIPA? To put it simply, here’s what SOPA and PIPA intend “to minimize the dissemination of copyrighted material online by [...]
If you are a Google + logged-in users you may have noticed that your Google web search results has changed a little bit. As announced in the Official Google Blog (Search, plus your World) is “transforming Google into a search engine that understands not only content, but also people and relationships”. So what is the [...]
Media convergence : a new challenge The growing choice of media options for consumers has fragmented their time allocated to media. The challenge for businesses and advertisers is now to attract and involve the consumer in the advertising experience by providing media content to share and discuss about. While social media is considered too dynamic [...]
I am Jean-Elie and thanks to my own experience in America, I was ready to cross the ocean, even cross the entire US… to finally land in San Francisco and actually move here to the Bay! Part of the adventure was not only looking for a place, a car, some furniture but also supermarkets selling [...]
The Social Network killer ? Google + (G+) is new ! Nice future? Or so it seems. Of course, it may be premature to entertain the role that G+ might play in disaster response just few weeks after its beta launch, but Google seems fully committed to making this new venture succeed. Time will tell [...]
A new approach called “Influence Marketing” We draw this info-graphic to show how important is becoming the “word of mouth” in webmarketing strategies. A new approach called Influence Marketing is trying to establish itself as a real strategy on the Social Web. Wikipedia says : “Influence Marketing is a form of marketing that has emerged [...]
