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A new approach called “Influence Marketing”
We draw this info-graphic to show how important is becoming the “word of mouth” in webmarketing strategies. A new approach called Influence Marketing is trying to establish itself as a real strategy on the Social Web.
Wikipedia says :
“Influence Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers”.
It’s interesting to have a look at :
- How much time people spend on Social Media
- How much companies are spending for Word of Mouth marketing
- Who are the influencers and who get influenced…
Are you going to consider it ?
3 responses to "Consider Word of Mouth as an Online Marketing Strategy"
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Jeanbloguin 18/07/2011 12:03 pm
Cool infographic !
Influence Marketing is not new, but the fact to include it as a strategy is. -
18/07/2011 14:54 pm
The graph I was looking for ! Great job
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WooW I would have never said that “people like me” are the one to have more influence on my purchasing behavior !